So you have a new business or company name or you are ready to have a web site created – the million dollar question – What domain name do I get?
#1 Multiple Domain Names
The first rule you need to know is that you can have more than one. There is nothing wrong with having several (or more) domain names. That doesn’t mean necessarily that you have more than one web site. You could have only one web site and point the other domain names to it. That way you are not maintaining multiple domains or paying multiple hosting costs. On the other hand, you may choose to utilize “micro-sites” and as such may have many sites specializing in different things.
If you have multiple domain names that all point to one, choose one that is shorter in length and easier to spell. This is the domain name you want to advertise on business cards and in other places. The other auxiliary domains will be found in the search engines and clicked on there – no need to type them in.
#2 SEO Considerations
Second, let’s consider Search Engine Optimization (SEO). It is important to have high rankings. If you have a domain name that exactly matches what a user is searching for – you will most likely be ranked #1 or close to it. So choosing a domain name with keywords for your services in it is important.
Surprisingly to some, the length of your registration period has an effect on your SEO and rankings. Google gives more consideration to older domain names in ranking. Likewise, it considers the length of time you registered the domain name for. If you paid more and registered the domain for 10 years vs. 1 year – Google would consider that a sign of stability and long term planning and would give you more preference in rankings.
One last thing to consider in regards to SEO – .com’s are typically ranked higher than .net’s or other extensions. Unless you are a non-profit (.org) or an educational system (.edu) or foreign, it is highly recommended to register the .com. You can also register the .net’s to protect your branding…
#3 Brand Reputation
Next, let’s consider your branding. Your branding is your practice’s name and your doctors name. For reputation management, you should get any domains available with your practice’s name and your doctor’s name. You should also get variants of them as well.
If you fail to do this, it would be easy for your competition to acquire such domain names and point them to their own site and steal your potential customers. Likewise, if someone were upset with your services, they could easily acquire the same domain names and proceed to hurt your online reputation.
#4 Putting it all together
A domain name will cost an average of about $25 dollars per year. If a domain name helps you capture one extra patient, that would easily pay for itself. Likewise, if it protects your name and company, then that is also worth an investment.
Let’s say your practice name is All Smiles Dentistry located in New York, NY and your doctor’s name is Dr. Joe Smith and you specialize in Dental Implants. Here are some domain name examples you would want to try to procure:
www.AllSmilesDentistry.com and .net
www.DrJoeSmith.com and .net
www.DoctorJoeSmith.com and .net
www.DentalImplantsAtlanta.com
etc.
Please note, the domain name market is a billion dollar industry. Domain names are bought, sold and auctioned all the time. Even though a domain name you are trying to get may be taken – it does not mean it isn’t available. If you need assistance in procuring a domain name , please visit our site www.ekrum.com and contact sales@ekrum.com
Naturally of their general training they can carry out the majority of dental treatments such as restorative (fillings, crowns, bridges), prosthetic (dentures), endodontic (root canal) therapy, periodontal (gum) therapy, and exodontia (extraction of teeth), in addition to performing examinations, radiographs (x-rays) and diagnosis. Dentists may also prescribe medications for example antibiotics, sedatives, and any other drugs utilized to manage the patient.
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It is fulfilling to give our sweet smile with white teeth to people we cared about. You may want to employ dentist New York City to have confidence showing off beautiful teeth like never before. Read on Cosmetic Dentist New York City .
A dentist New York City is a person who has sufficient knowledge and skills when it comes to restoring the teeth of any person. Dentists make it a point to equip themselves with the knowhow regarding modern ways to mend their clients’ teeth. They know that the teeth have an essential role, especially that it can be seen by other folks right away. These professionals know that fixing the dental concerns of their patients will help the latter regain self-confidence.
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