Is your practice offering deals through Groupon or Living Social?  If so, you may be breaking the law and could face consequences.  Even Dan Ellis, the vice president of Align Technology (makers of Invisalign) does not endorse these deals for Invisalign.  Here are some highlights: Ellis writes: “Because both your services and each Invisalign treatment […]

So if you haven’t heard of Yelp (www.yelp.com) yet – let me help you out – Yelp is the biggest, hottest review service on the Internet and it can help make or break your business.  It has a fanatical group of reviewers called “Yelpers” who “Yelp” about anything they try.  If you have been reviewed, […]

Ok, so we all know there are some really cheesy pick up lines out there.  The same goes for marketing to the dental industry.  Often times the pitch has a few good key buzz words in it and promises of crazy results.  I have so many doctors who call me to tell me about the […]